KENOSHA, Wis. — Parkside Athletics is proud to announce a groundbreaking partnership with Neurofuel, marking the first department-wide mental performance collaboration of its kind in the program's history. Through this partnership, all 16 sport programs and 330 student-athletes will gain access to Neurofuel's cutting-edge mental training tools designed to enhance focus, resilience, and overall athletic performance.
 
This innovative partnership underscores Parkside Athletics' ongoing commitment to the positive holistic development of its student-athletes — supporting success in competition, in the classroom, and in the community.
 
"Parkside Athletics is committed to supporting the holistic development of our student-athletes. said Adam Schemm '08, Director of Athletics. Our partnership with NeuroFuel represents a significant step forward in providing our teams with the mental performance tools they need to excel both in competition, in the classroom, and in our community. Mental strength training is not just about winning games—it's about building resilience, focus, and confidence that our student-athletes will carry with them long after they leave our program."
 
Through Neurofuel's comprehensive platform, Parkside coaches and student-athletes will engage with guided mental training programs, coach education modules, and sport-specific exercises that build mental toughness, improve recovery, and foster a championship mindset. The platform integrates seamlessly into existing training routines, making elite-level mental performance training accessible across the department.
 
"We are thrilled to be working with the University of Wisconsin – Parkside," said Scott Smith, CEO of NeuroFuel. "The administration and coaching staff clearly recognize and value the importance of the mental side of performance. We are excited and honored to be part of UWP's progressive approach to developing athletes and helping them perform to their potential in the moments that matter most - many of which will occur long after their days of participating in college athletics."
 
A leader in high-performance mindset development, Neurofuel leverages neuroscience-backed strategies through an easy-to-use digital platform. Developed by performance psychologists, elite coaches, and former athletes, Neurofuel empowers student-athletes to train their minds with the same intentionality they bring to their physical preparation.
 
This department-wide initiative ensures every Parkside student-athlete, regardless of sport, has access to the same world-class mental performance resources utilized by elite athletes and organizations across the country.