KENOSHA, Wis. -- Parkside Athletics has agreed to terms with BSN SPORTS/Nike to extend its partnership until June 30, 2026, Director of Athletics Andrew Gavin announced on Tuesday. The four-year extension establishes an enhanced partnership with Nike and BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. 
 
Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to Parkside Athletics while outfitting the university's 15 NCAA men's and women's teams, student-athletes, coaches, and community members in premier Nike product selection.
 
"We're thrilled to continue our relationship with BSN SPORTS and Nike," Gavin said. "This is truly a mutually-beneficial relationship that has continued to grow significantly in parallel to our growth as a leading Division II athletics department. Thanks to our partners at BSN SPORTS helping us provide an enhanced student-athlete experience and building the Parkside and Nike brands throughout our community and Division II."
 
Parkside will continue to benefit from access to BSN SPORTS' line of Campus Branding products featuring exclusive Nike branding designs and customizable online fanwear shops for the Parkside community.
 
 "Through this agreement between the University of Wisconsin-Parkside, BSN SPORTS, and NIKE, our team is proud of the opportunity to support Parkside student-athletes and staff with unparalleled access to top team gear and apparel, said Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program. "While our local team will stay connected to the daily needs of coaches and administrators, the Parkside community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep Parkside student-athletes at the top of their game.  We are proud of this partnership and welcome the opportunity put time back in the days of Parkside coaches, so they can continue focusing on positively impacting the lives of student athletes."
 
If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Partnerships, Todd Northrop, at tnorthrop@bsnsports.com.
 
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
About Nike, Inc.
Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.