National Girls and Women in Sports Day (NGWSD) is powered by the Women's Sports Foundation. The Women's Sports Foundation was established in 1974 to advance the lives of women and girls through sports and physical activity. Their mission is to enable all girls and women to reach their potential in sports and life. They provide financial fuel to aspiring champion athletes. WSF funds groundbreaking research. They are the ally, advocate and catalyst for tomorrow's leaders. They exist to enable girls and women to reach their potential in sport and life.